Story of an Entrepreneur: Fountain of Youth’s Sue Alderson, RN
By Nicole Weddington
Ever since Sue Alderson was a little girl, she always knew she wanted to be a nurse. Then Susan Kay Brown, she always loved helping people and came from a family of six children, where there was never a shortage of siblings to take care of. But as with many Baby Boomers her age…marriage and children came first.
It took some time, but at the age of 30, Sue decided to pursue her dream and she graduated from Mott Community College as a Registered Nurse. Even though she grew up as a very shy and bashful girl, she was picked to give the graduation farewell speech in front of hundreds of people on stage at Whiting Auditorium. To this day, she still can’t believe that she did that, because Sue still hates public speaking and prefers being in the background.
Shortly after graduation, Sue took a position in the Intensive Care Unit at the former St. Joseph Hospital in Flint. Her mother had worked there for years, her children were born there, and there was no other optioned considered. Sue thought she would spend her whole career there until she retired.
She took take care of all kinds of patients from open heart surgeries, to auto accidents and renal failures, to name a few. She learned how to do hemodialysis and operate an intra-aortic balloon pump. The job was very stressful and included night shifts and missed holidays. Sue eventually divorced, and with shuffling her two children between two homes, she would need to find something with a better schedule. So she chose to leave the security of the hospital and take a position as a Home Care Nurse.
It was more of a 9-to-5 position with no weekends and holidays. Thus started the journey to where she is now. After going from home to home to care for the elderly, she became certified in wound care. This opened up the door to other opportunities, and she worked for several other companies as a wound care consultant for their products. All very lucrative jobs, Sue was always looking for something better.
One day, in the back of a wound care magazine, was a small ad asking if you were a nurse who wanted to learn to do BOTOX®. It had just been FDA-approved for cosmetic treatments. Sue always had an entrepreneurial spirit, so the ad caught her eye instantly. Next thing you know, she was in Florida at the Esthetic Skin Institute with world-renowned Sasha Parker learning how to do BOTOX®. But more importantly, she was given advice on how to set up a nurse-owned business.
Even though BOTOX® was FDA-approved, it wasn’t very well known in the Flint area and didn’t take right off. Sue dabbled in it for a couple of years and stumbled upon a great location at the intersection of M-59 and US 23 in Hartland. She secured a lease on a large building and decided to open the Fountain of Youth Skin Renewal Centre. That was back in May of 2005. She had no customers, no business knowledge and no money, but she never lost that burning desire to help people.
It wasn’t easy, but over the years, Sue has turned the Fountain of Youth into a multi-million dollar business. By far, it is the biggest injection business around. Besides Sue, there are two other full-time nurses and three licensed estheticians. While BOTOX® is the No. 1 treatment performed, dermal fillers have become the second most popular treatments.
Fountain of Youth prides itself in recommending the right treatments for the right price. There are treatments for every budget and concern. Some of the treatments performed include: Laser Hair Removal, Brown Spot Removal, Tattoo Removal and Coolsculpting®. All equipment is state-of-the-art medical grade.
Sue is very proud of her accomplishments. Fountain of Youth has established itself as the go-to place for face and body refinement, and attracts customers from Genesee, Livingston and Oakland counties.
With Sue just turning 67, she is trying to slow down. Her husband has health issues and her very experienced staff has taken over most of the treatments. Sue still has a large following of customers that wait only for her. If you ask her, she will tell you she doesn’t see herself ever completely retiring.
Ask her what her greatest accomplishments other than the Fountain of Youth are and she will tell you her family, which includes her husband Kirk, their four combined children, nine grandchildren and one great grandson.
She says she does have one major regret and that is leaving her nursing hat in her locker when she left the hospital. It never occurred to her at the time how important it was and how hard she worked for it.
Anyone who knows Sue knows what a caring, compassionate person she is, and when you visit the Fountain of Youth, you’ll notice Sue’s influence. Stop into Fountain of Youth and meet Sue. You’ll immediately call her a friend. Her whole life, she just wanted to help people and she has definitely accomplished that!
Fountain of Youth Skin Renewal Centre
10112 Highland Rd.
Hartland, MI 48353
Hours of Operation:
Mon: 9 a.m. to 6 p.m.
Tues—Thurs: 9 a.m. to 8 p.m.
Fri: 9 a.m. to 6 p.m.
Sat: 9 a.m. to 2 p.m.